本站原创Abstract6-7
摘要7-8
Contents8-11
Chapter One Introduction11-15
1.1 Background of the Research11-12
1.2 Objectives and Significance of the Research12-13
1.3 Research Methodology13-14
1.4 Research Contents14-15
Chapter Two Literature Review15-22
2.1 Definition of Network Catchwords15-16
2.2 Developing Background of Network Catchwords16-17
2.3 Characteristics of Network Catchwords17-20
2.3.1 Popularity18
2.3.2 Secularity18-19
2.3.3 Technicapty19-20
2.4 Overview of Research on Network Catchwords20-22
2.4.1 Overview of Foreign Research on Network Catchwords20
2.4.2 Overview of Domestic Research on Network Catchwords20-22
Chapter Three Theoretical Framework22-34
3.1 Origin and Definition of Memes22-23
3.2 Relevant Terminology23-25
3.2.1 Imitation23-24
3.2.2 Memeplex24
3.2.3 Host and Vector24-25
3.2.4 Genotype and Phenotype25
3.3 Life-circle of Memes25-26
3.3.1 Assimilation25-26
3.3.2 Retention26
3.3.3 Expression26
3.3.4 Tranission26
3.4 Classification of Memes26-28
3.4.1 Strong Memes27
3.4.2 Weak Memes27
3.4.3 Relationship Between Strong Memes and Weak Memes27-28
3.5 Criteria for Strong Memes28-29
3.5.1 Copying-fidepty28-29
3.5.2 Longevity29
3.5.3 Fecundity29
3.6 Memetic Studies at Home and Abroad29-34
3.6.1 Memetic Studies Aboard29-31
3.6.2 Memetic Studiesat Home31-34
Chapter Four A Research on Network Catchword Memes from thePerspective of Memetics34-55
4.1 Memetic Phenomena in Network Catchwords34-36
4.1.1 Language and Meme34-35
4.1.1.1 Language as Carrier of Meme Tranission34
4.1.1.2 Memes as Catalyst of Language Evolution34-35
4.1.2 Network Catchwords and Strong Memes35-36
4.2 Categorization of Network Catchword Memes36-39
4.2.1 On Word Level36-37
4.2.2 On Phrasal Level37
4.2.3 On Sentential Level37-38
4.2.4 Network Ideograms38-39
4.3 Characteristics of Network Catchword Memes39-44
4.3.1 Reppcabipty and Tranissibipty39-40
4.3.2 Temporal and Dynamic Nature40-41
4.3.3 Novelty and Productivity41-42
4.3.4 Simppcity42
4.3.5 Entertainment42-43
4.3.6 Irregularity43-44
4.4 Ways of Reppcation and Tranission of Network Catchword Memes44-49
4.4.1 Ways of Reppcation44-46
4.4.1.1 Reiteration44-45
4.4.1.2 Analogy45
4.4.1.3 Code Mixing45-46
4.4.2 Ways of Tranission46-49
4.4.2.1 Genotype46-48
4.4.2.2 Phenotype48-49
4.5 Causes for Reppcation and Tranission of Network Catchword Memes49-51
4.5.1 Predominance of Network49-50
4.5.2 Conformity to Criteria for Strong Memes50
4.5.3 Influence of Language Analogy Mechani50
4.5.4 Influence of Social and Cultural Factors50-51
4.6 Effects of Network Catchword Memes51-53
4.6.1 Pragmatic Aspect51-52
4.6.1.1 Prominence of Attitude and Recognition of Language Users51-52
4.6.1.2 Imppcation of Pragmatic Information52
4.6.2 Rhetorical Aspect52-53
4.7 Interactive Relationship Between Network Catchword Memes and Culture53-55
4.7.1 Functions of Network Catchword Memes on Culture53-54
4.7.1.1 As a Mirror of Popular Culture53
4.7.1.2 As a Mirror of Netizens' Attitudes Towards Life53-54
4.7.2 Cultural Influence upon Reppcation and Tranission of Network Catchword Memes54-55
4.7.2.1 Guiding Power54
4.7.2.2 Explanatory Power54-55
Chapter Five Conclusion55-57
5.1 Major Findings55-56
5.2 Suggestions and Expectations56-57
Bibpography57-61
Acknowledgements61