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W ith staggering consumer demand for affordable artphones, China will claim as the world’s largest artphone market this year and will also take over the US to be a state-level market with the largest mobile phone shipment across the world. According to the IDC’s Quarterly Report on Global Mobile Phone Market, this year China will possess a 26.5% portion in the world’s total artphone shipment, and the US 1
“The Android artphone, sold at a price lower than USD 200, will become a main force driving china’s future artphone market
“Looking at the region features, we predict that the artphone demand will shift to the below 3rdtier cities. After continuous rapid growth, the artphone market in the 1st-tier cities will slow down. On the contrary, as demand for low-price phone models and high-end models symbolizing elite status remains large, the artphone market in the below 3rd-tier cities will accelerate to develop,” said Yan Zhanmeng, IDC China’s senior analyst in charge of mobile phone market research.
“As the artphone shipmentt ramps up gradually, just like other traditional IT products, China’sartphone market expanding beyond the 1st-tier cities will become a major force driving the artphone market development. With a population accounting for 87% of China’s total, the 5th- and 6th-cities’ mobile phone markets are far from being saturated. Against the background that the Chinese artphone market is fast expanding into the medium- and all-sized cities, nudging into the domestic 5th- and 6th-tier cities will become the key for the artphone manufacturers to succeed,” added Wang Jiping, Deputy Director of IDC China’s Personal IT System Research Department.“China’s artphone shipment exceeding that of the US does not mean that the US artphone market is stagnating. Taking up a considerable portion in the mobile phone shipment, the US artphone market is likely to keep growing but at a slower speed. As there emerges a large number of new artphone users and many a regular user hopes to upgrade their mobile phones, the artphone market in the US still promises potential for growth,”said Ramon Llamas, IDC’s senior analyst in charge of mobile phone techniques and research projects on development trend.
“Apart from China and the US, some other countries may also emerge as the major players in the artphone shipment market in the five years to come. As manufacturers are competing fiercely to expand customer base and market
China’s artphone market commands this year the largest artphone shipment across the world, and it will keep growing mainly in terms of low-price mobile phones. Although the large artphone shipment is a piece of good news, this also means lower Average Sales Value (ASV), slimmer profit and more throatcutting competition. During the prediction period, as the number of artphone users multiplies in other emerging artphone markets, the Chinese artphone market will undoubtedly dominate a declining market share in the global artphone market.
Due to mobile phone upgrading and feature phone users turning to artphone, the US artphone shipment is to pick up. In addition, the launching of low-price phone models, the widening coverage of the 4G network and the popularity of data sharing packages will drive up the number of artphone users. Smartphone has become the first choice for the large-scale operators and in the mean time, regional and pre-charging operators are also competing to offer tailored service packages. With a relatively low popularity of artphones in Asia Pacific,
the Indian artphone market promises great potential for growth. The low-end artphones, featuring double SIM cards and local applications and sold at around USD 100, will swiftly inject vigor into the Indian artphone market. Despite the fact that the vast majority of Indian consumers cannot afford the expensive 3G packages, IDC has predicted that operators offering cheaper data service packages, considerable subsidies, services into the 2nd- and 3rdtier cities as well as the ever popularity of 3G and 4G will push up the user base of artphones. Affordable service packages will become another significant factor driving up the number of Indian artphone users.Thanks to the strategic investments from mobile operators, artphone manufacturers and the supervisory departments, the Brazilian artphone market will keep expanding. Since operators focus on increasing Average Revenue per User (ARPU), demand for artphones will see a rise and the artphone manufacturers also hope to gain more profits by offering such products. Meanwhile, the Brazilian government will exempt taxation over artphones and will also protect the local manufacturing business from being impacted by overseas counterparts. The above-listed factors, coupled with
Due to high subsidies offered by operators and a rise in long-term contracted users, the UK has become one of the fastest-growing artphone markets in West Europe. During the prediction period, the offering of LTE and a package of new services attracting artphone users, the shipment of artphones will keep increasing. In addition, the declining HSPA equipment price will also attract feature phones users to turn to artphones. In the later prediction period, however, as penetration into the artphone market will become saturated and operators will begin to seek alternatives for subsidized models, growth in the artphone market will slow down.
7.8%.
The IDC’s Quarterly Report (Q2 of 2012) on China’s Mobile Phone Market, the Chinese mobile phone market saw a total shipment of around 86 million units in the single second quarter, up 10.4% year-on-year. It’s noteworthy that the shipment of artphones rose 25.6% over the previous quarter, accounting for 51.3% of the total mobile phone market and exceeding that of the feature phones for the first time. This year, China’s artphone shipment will reach 185 million units, almost double that in 2011 and thus China’s artphone user base will definitely exceed 300 million, said Huo Jinjie, IDC’s vice president for Asia Pacific and general manager for China. IDC has also predicted that in 2016 the Chinese artphone market will occupy a market share as high as 72% in the total mobile phone market.“The Android artphone, sold at a price lower than USD 200, will become a main force driving china’s future artphone market
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. As the artphone manufacturers are striving harder for market shares, the price of low-end artphones will fall to below USD 100. The home-grown artphones with operator subsidies will further attract more mobile phone users to turn to artphones, which will push up the shipment of artphones. Looking into the future, mobile phone users’ foring over the 4G network in the later period will become another factor driving the artphone market, said Wong Teck-Zhung, Senior Analyst of IDC Asia Pacific mobile market research.“Looking at the region features, we predict that the artphone demand will shift to the below 3rdtier cities. After continuous rapid growth, the artphone market in the 1st-tier cities will slow down. On the contrary, as demand for low-price phone models and high-end models symbolizing elite status remains large, the artphone market in the below 3rd-tier cities will accelerate to develop,” said Yan Zhanmeng, IDC China’s senior analyst in charge of mobile phone market research.
“As the artphone shipmentt ramps up gradually, just like other traditional IT products, China’sartphone market expanding beyond the 1st-tier cities will become a major force driving the artphone market development. With a population accounting for 87% of China’s total, the 5th- and 6th-cities’ mobile phone markets are far from being saturated. Against the background that the Chinese artphone market is fast expanding into the medium- and all-sized cities, nudging into the domestic 5th- and 6th-tier cities will become the key for the artphone manufacturers to succeed,” added Wang Jiping, Deputy Director of IDC China’s Personal IT System Research Department.“China’s artphone shipment exceeding that of the US does not mean that the US artphone market is stagnating. Taking up a considerable portion in the mobile phone shipment, the US artphone market is likely to keep growing but at a slower speed. As there emerges a large number of new artphone users and many a regular user hopes to upgrade their mobile phones, the artphone market in the US still promises potential for growth,”said Ramon Llamas, IDC’s senior analyst in charge of mobile phone techniques and research projects on development trend.
“Apart from China and the US, some other countries may also emerge as the major players in the artphone shipment market in the five years to come. As manufacturers are competing fiercely to expand customer base and market
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share, such fastgrowing countries as Brazil and Russia will become the most heated markets,” said Kevin Restivo, IDC’s senior analyst in charge of the project Report on the Global Mobile Phone Market.China’s artphone market commands this year the largest artphone shipment across the world, and it will keep growing mainly in terms of low-price mobile phones. Although the large artphone shipment is a piece of good news, this also means lower Average Sales Value (ASV), slimmer profit and more throatcutting competition. During the prediction period, as the number of artphone users multiplies in other emerging artphone markets, the Chinese artphone market will undoubtedly dominate a declining market share in the global artphone market.
Due to mobile phone upgrading and feature phone users turning to artphone, the US artphone shipment is to pick up. In addition, the launching of low-price phone models, the widening coverage of the 4G network and the popularity of data sharing packages will drive up the number of artphone users. Smartphone has become the first choice for the large-scale operators and in the mean time, regional and pre-charging operators are also competing to offer tailored service packages. With a relatively low popularity of artphones in Asia Pacific,
the Indian artphone market promises great potential for growth. The low-end artphones, featuring double SIM cards and local applications and sold at around USD 100, will swiftly inject vigor into the Indian artphone market. Despite the fact that the vast majority of Indian consumers cannot afford the expensive 3G packages, IDC has predicted that operators offering cheaper data service packages, considerable subsidies, services into the 2nd- and 3rdtier cities as well as the ever popularity of 3G and 4G will push up the user base of artphones. Affordable service packages will become another significant factor driving up the number of Indian artphone users.Thanks to the strategic investments from mobile operators, artphone manufacturers and the supervisory departments, the Brazilian artphone market will keep expanding. Since operators focus on increasing Average Revenue per User (ARPU), demand for artphones will see a rise and the artphone manufacturers also hope to gain more profits by offering such products. Meanwhile, the Brazilian government will exempt taxation over artphones and will also protect the local manufacturing business from being impacted by overseas counterparts. The above-listed factors, coupled with
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steady enduser demand, will push up the artphone shipment in the years to come.Due to high subsidies offered by operators and a rise in long-term contracted users, the UK has become one of the fastest-growing artphone markets in West Europe. During the prediction period, the offering of LTE and a package of new services attracting artphone users, the shipment of artphones will keep increasing. In addition, the declining HSPA equipment price will also attract feature phones users to turn to artphones. In the later prediction period, however, as penetration into the artphone market will become saturated and operators will begin to seek alternatives for subsidized models, growth in the artphone market will slow down.