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交际以跨文化交际视角商务电子邮件传播效果址

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摘要:以电脑为媒介的沟通在我们日常生活和工作中发挥着越来越重要的作用。尤其对那些在跨国公司工作的职员来说,在非口语的交流中,电子邮件被公认为利用最广泛和有效的沟通工具。虽然每天都要接收和发送大量商务邮件,但如何达到有效的传播效果仍需进一步探讨。这包括利用电子邮件与国外同事进行交际时,如何才能达到正面的,预期的效果;以及在商务交往中,何时利用电子邮件比面对面交流更具有传播效果。本探讨运用内容浅析法,对一名在跨国公司工作的中国员工收发的3235封商务电子邮件,挑出由68封邮件构成的25个主题进行浅析。这些邮件涉及跨文化交际中生产的误解,冲突和误导。通过浅析这些跨文化冲突的理由,会提出相应的解决倡议。通过探讨,作者强调了高水平的沟通效果使双方达到相似度极高的理解。

    Acknowledgements4-5

    Abstract5-7

    摘要7-10

    Chapter 1 Introduction10-16

    1.1 Research Background10-13

    1.2 Purpose of the Present Study and Research Methods13-14

    1.3 Structural Preview of the Thesis14-16

    Chapter 2 Literature Review16-35

    2.1 Email Communication16-19

    2.1.1 Brief Introduction to Email16-17

    2.1.2 Attributes of Email Communication17-19

    2.2 Business Communication19-22

    2.2.1 Definition and Significance of Business Communication19

    2.2.2 Two Types of Business Communication19-21

    2.2.3 Basic Functions of Business Communication21-22

    2.3 Intercultural Communication22-25

    2.3.1 Definition of Intercultural Communication22

    2.3.2 Edward. T. Hall’s Time, Space and Contextual Dimensions22-23

    2.3.3 Hofstede’s Value Dimensions23-25

    2.3.4 Intercultural Sensitivity25

    2.4 Communication Effects25-31

    2.4.1 Definition of Communication Effects25-26

    2.4.2 Significance of Communication Effects26

    2.4.3 Main Research of Communication Effects26-29

    2.4.4 Four Factors Decide Communication Effects29-30

    2.4.5 Importance and Effects of Internet and Email30-31

    2.5 Summary of prior research31-35

    Chapter 3 Methodology35-39

    3.1 Research Method and Frame35-36

    3.2 Research Question36

    3.3 Data Collection and Samples36-37

    3.4 Coding Frame37-38

    3.5 Summary38-39

    Chapter 4 Results and Findings39-59

    4.1 Analysis on Intercultural Communication39-45

    4.2 Communication Effectiveness Analysis45-55

    4.2.1 Information Effects46-49

    4.2.2 Affect Effects49-51

    4.2.3 Attitude Level51-53

    4.2.4 Behior Level53-55

    4.3 Result Summary55-57

    4.4 Suggestions for Business Email-based Intercultural Communication57-59

    Chapter 5 Conclusion59-61

    5.1 Summary for Main Findings59-60

    5.2 Limitations60

    5.3 Suggestion60-61

    References61-67

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