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Abstract: Agricola leisure sports are a newly developed industry in recent years. Based on the modern people's motivation of consumption, it is an industrial collection to meets the growing demands of recreational sports with the characteristic of business ecosystem. Thus an intricate value-net is formed. This article is aimed at putting forward the competition strategies under the business ecosystem for the industry of agricola leisure sports, from the system aspect as well as the corporate level. Some new paths for the development of agricola leisure sports is offered.
Key words: Agricola leisure sports, Business ecosystem, Strategy research
2 The value chain structure and value of the network of Agricola leisure sports ecosystemAgricola leisure sport is a relatively new type of touri. Based on the definition of commercial ecological system, we can see that the leisure sports industry farm also has the characteristics of commercial ecological system, and its commercial ecological system is complex with different levels. Each component is dependent and mutual information-tranerred .Agricola Leisure sports industry is launched at people's consumption motivation rather than the traditional agricultural industry, the former categorize the sports-related activities which involvesa various social sector such as education, transportation, commercial, trel, arts and culture. All these are presented in the
form of the entertainment industry of agricola leisure, health entertainment industry, sports competition demonstration industry, sporting cultural leisure industry, sports touri, farm touri activities and so on. Through these leisure sports products, the consumers feel unlimited joy and happy both physically and mentally. Thus, the ultimate goal is obtained when both consumer and enterprise achieve their value. The same as natural ecological system, it plays a very important role in the normal operation of leisure sports activities.
The value chain of Agricola leisure sports ecological system. Agricola leisure sports are a specific operating environment. In this circumstance, it shows different levels. First of all, it is the subsystem of the higher level system. That is, it is a subsystem in the social system. Secondly, leisure sports industry of ecologi
3 The competitive decision strategy of Agricola leisure sports industry of ecological system
Competitive strategy of System level. A healthy ecological system is stable and sustainable which maintains its organizational structure and internal system regulation's adjustment in time and space. The most important healthy index of ecosystem evaluation is the ecological system's integrity, adaptability and efficiency. Agricola leisure sports activities must based on the ecological theory, and modern ecological agriculture environment and entertainment as its approach. Through balancing the agriculture and environment, ecological and economic, the ag
From the point of view of value for strategic choice. The reason why customers choose leisure sports but other leisure sports is that it can satiy the needs while others can not. Through the series of activities--go to the farmer's house, do farmers work, live in farmer's room, enjoy agricola leisure sports. And it renews people’s contact with nature, with a feature of simpleness convenience and economy. People can get exercise, make social intercourse and entertain themselves while sightseeing. This kind of satiaction can not be obtained through other leisure activities. Leisure sports should keep the integrity of the ecological system and promote the material circulation, realizing benign interaction. In order to promote the health development of commercial ecosystem, it should create new products and cultivate the market demands constantly to meet the needs of customers, and improve the value recognition of customers.From the point of view of common development for strategies choice. In an increasingly unstable environment with fierce competition, it is hard to survive without establishing close relationship with other development elements. Like a biological ecological system, each membe
Selecting strategies from the point of view of niche market. In the ecological system, each species has a most suitable space and time position for long-term survival competition. The members of leisure sports industry ecological system should also look for their right space, and that is the Aperture market strategy (niche strate-gy, also called the niche strategy). It is through focusing on their own unique ability and using the significant assets in ecological system provided by the other parts that emphasize differentiation. In the current economic system, the farm leisure sports industry is a kind of emerging industry whose organization is not perfect. The market growth is not mature, the products are too simple and the service differentiation is in a low level. The main operating means of farm leisure sports industry are pricing strategy and advertising strategies. Compared with other industries there are not substantial differences which has a great impact on its economic effects and leads to discontentment with products and services from consumers.Therefore, there is much to do to improve in the ecological system. In order to get living space from the ecosystem of the farm leisure sports industry, providers of products and service need to break theold and traditional niche market according to the ability and professional knowledge conditions which belong to themselves or can be obtained. Then they can create a new niche market to produce valuable services as soon as possible which serve to different niche market. And then the core competitive power and different business model can be formed. For example, by providing professional service for some customers (such as white-collar female), they can improve commerciality of the entertainment products to strengthen their professional knowledge in some gap and establish the authority in this niche market. The competition strategy choice from the enterprise level . At present, our country’s organic leisure sports industry still exists various problems. There are not enough plans for developing organic leisure sports tours; The equipments, conditions and other resources still he not been effectively integrated; The sports leisure touri resources and protecting the ecological environment and history culture failed to combine together; There is not an overall plan for Agricola leisure touri and the development of related industry; Overall management is not standard; The government pays less attention to promote good atmosphere for developing the Organic sports leisure touri. With the continuous improvement of our country’s market and legal system, the sports leisure farm industry must find an effective way to develop itself. It should also oid the scene that because of its all difference with other production, companies hold down costs to lower the price, or depend on the strong force to exploit and crush all businesses to get more profit. This may lead to same kind of bad competition. From the perspective of business ecosystem, we can converse competition strategic thought of leisure sports industry to promote the upgrading of the industrial structure and even the healthy development the entire economy.4 Conclusions
The development of sports career is bound up with the social economic standard. Agricola, as a new rural industry, will bring many benefits to local farmers by blending leisure sports activities. And it adapts to the economic and ecological development of rural places, which has the characteristics of business ecosystem. It not only breaks the barriers in politics and policies from the traditional agricultural framework, but also makes people to re-examine the relationship of members in sports leisure under the commercial ecosystem. Turning ferocious competition into common development, it will he a positive impact to the construction of new country and the development of rural sports career in China.
5Acknowledgment
Fund Projects: Key funding research project of The Education Department of Hunan Province(Numbers: B41003).
References
Zhenhua Cai. seize the opportunity set up brand expand the market to realize the sustainable development-comrade Cai Zhenhua speech at a super league matches conference ofChinese table tennis club [R], 2004 .In Chinese.
Lin Zhang. Operation mechani research of Professional sports club in China [J]. sports science, 2001 (4): 11-1
[5] Hui Hou. Talk about enterprise management from a business perspective ecological system [J]. J, d.c. economy, 2004 (10) : 79-80..In Chinese.
[6] Zhongzhi Yang. Enterprise ecology [M]. Beijing: science press, 2003..In Chinese.
Key words: Agricola leisure sports, Business ecosystem, Strategy research
1 Introduction
In 1993, Moore firstly put forward the concept of business ecosystem. Later, systematically, he made further discussion on this business ecosystem theory . According to the definition given by the modern scholars, it is a kind of objective existence, and resulting from human economic activities, it is also a social biological system with a future of ecology of. It contains all kinds of economic individuals and groups--the suppliers, producers, the circulator, the consumer, competitors, and others related to industries and enterprises, government agencies, industry and social organization and so on, which compete and cooperate with each other and form an entirety with specific economical function [3]. Different from the food chain in natural ecological system, which has always been regarded as a relationship of eating or being eaten between links, the value chain is more like the symbiotic relationship of exchange on interests and values. In other words, it is a business ecosystem value-net composed by multiple symbiotic relationships [4]. The leisure sports industry we discussed in this article is also not limited to one or a few specific industries. It is an integrated industry which is from the perspective of leisure sports consumption but the traditional perspective of "supply". In the specific form of farm touri, it strips out all kinds industries from the traditional industry framework, which can satiy people’s need for leisure sports and provide leisure sports products as the core. This essay puts forward the competition strategies under the business ecosystem for the ind自考论文www.udooo.com
ustry of agricola leisure sports, from the system aspect as well as the corporate level. Some new paths for the development of agricola leisure sports is given.2 The value chain structure and value of the network of Agricola leisure sports ecosystemAgricola leisure sport is a relatively new type of touri. Based on the definition of commercial ecological system, we can see that the leisure sports industry farm also has the characteristics of commercial ecological system, and its commercial ecological system is complex with different levels. Each component is dependent and mutual information-tranerred .Agricola Leisure sports industry is launched at people's consumption motivation rather than the traditional agricultural industry, the former categorize the sports-related activities which involvesa various social sector such as education, transportation, commercial, trel, arts and culture. All these are presented in the
form of the entertainment industry of agricola leisure, health entertainment industry, sports competition demonstration industry, sporting cultural leisure industry, sports touri, farm touri activities and so on. Through these leisure sports products, the consumers feel unlimited joy and happy both physically and mentally. Thus, the ultimate goal is obtained when both consumer and enterprise achieve their value. The same as natural ecological system, it plays a very important role in the normal operation of leisure sports activities.
The value chain of Agricola leisure sports ecological system. Agricola leisure sports are a specific operating environment. In this circumstance, it shows different levels. First of all, it is the subsystem of the higher level system. That is, it is a subsystem in the social system. Secondly, leisure sports industry of ecologi
摘自：毕业论文答辩流程www.udooo.com
cal system itself is a complex system, which contains multi-levels subsystems. The main participants in Leisure sports industry value chain constitute the core levels, including organic leisure sports facilities, equipment manufacturers, the leisure sports service provider, leisure sports products and services sales channel, additional products and services and the customer of core products. Its benign operation ensures that core value chain of leisure sports industry can be implemented. On one aspect, the extended level, constituted by the core level of the upstream suppliers and the indirect customers, together with the core value chain compose the expansion value chain of leisure sports industry. On the other aspect, as the competitors of leisure sports industry, the financial chain, policy chain, complementary products and services and other leisure industry form an internal environment of ecology system. As we all know, financial chain can provide important support in financing, customer base, marketing channels and other aspects for the suppliers of leisure sports industry, and industry associations also plays an increasing important role in development of healthy leisure sports industry ecological system, whose effects can be found in many aspects--the formulation of standards, norms behior, trust-building, providing consulting and so on. As a competitor, other leisure industry has a positive or negative influence on the leisure sports industry from aspects of the industrial policy, the industrial structure, operating mode and so on. In a addition, politics, economy, laws, culture and technological conditions make up the outside environment, which has indirect influence to the developmental model and path of the leisure sports industry ecosystemThe value network of agricola leisure sports industry ecosystem. In thebusiness ecosystem life stages, there is only one order parameter that controls the cooperation between enterprises, that is value which reflects the essence of dominate commercial ecosystem process operation. In the leisure sports industry ecosystem, the cooperation between the core value chain and the extended value chain, financial chain and politic chain, leisure sports industry and service industry and other related organizations provides valuable service and products to customers, then perplexing value chains are formed, and then the formation of a value network.[3]. There is a dependence relationship in the operators and participants of agricola leisure sports industry and the various species and environment. A virtuous Circle of ecosphere between the material flow and energy tranission is proceeding among the value chain. Similar to the natural ecological system where every living things’ growth depends on the material circulation, energy flow, information delivery and the mutual influence, interdependence, forming a complex with distinct features of self-adaptability, self-regulation and self-organization. With the aid of the logistics, capital flow and information, the leisure sports industry ecosystem form a complex value network and produce valuable services.3 The competitive decision strategy of Agricola leisure sports industry of ecological system
Competitive strategy of System level. A healthy ecological system is stable and sustainable which maintains its organizational structure and internal system regulation's adjustment in time and space. The most important healthy index of ecosystem evaluation is the ecological system's integrity, adaptability and efficiency. Agricola leisure sports activities must based on the ecological theory, and modern ecological agriculture environment and entertainment as its approach. Through balancing the agriculture and environment, ecological and economic, the ag
摘自：本科毕业论文致谢www.udooo.com
ricola leisure sports will achieve the ultimate objectives that it has a sustainable development and speed up the process of integration of urban and rural, and the agricultural moves towards modernization and ecologicalization. Therefore, from the following three aspects, the macro competitive strategy of agricola leisure sports industry ecological system can start with.From the point of view of value for strategic choice. The reason why customers choose leisure sports but other leisure sports is that it can satiy the needs while others can not. Through the series of activities--go to the farmer's house, do farmers work, live in farmer's room, enjoy agricola leisure sports. And it renews people’s contact with nature, with a feature of simpleness convenience and economy. People can get exercise, make social intercourse and entertain themselves while sightseeing. This kind of satiaction can not be obtained through other leisure activities. Leisure sports should keep the integrity of the ecological system and promote the material circulation, realizing benign interaction. In order to promote the health development of commercial ecosystem, it should create new products and cultivate the market demands constantly to meet the needs of customers, and improve the value recognition of customers.From the point of view of common development for strategies choice. In an increasingly unstable environment with fierce competition, it is hard to survive without establishing close relationship with other development elements. Like a biological ecological system, each membe
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r of business ecosystem relies on each other and develops together [4]. We can say that it is difficult for agricola leisure sports to provide customers with all of the service value ability, they must establish a stable strategic partnership with other participants, build mutual trust mechani, reduce the value of the whole system dissipation, and thus realize the common development of the overall effect, which is the necessary choice for the leisure sports. Leisure sports activities will develop the members of its system to enjoy the same rights, the leisure sports industry farm funds, investors, Banks, insurance companies and leisure sports facilities, equipment manufacturing and government department of industrial policy, and in this process, catering, retail, traffic and transportation, such as cultural industry and complementary industry, the touri industry and other leisure industry constitute the leisure sports touri form ecological system. Therefore, organic leisure sports and other members of the value network provide customers with valuable services, achieving the purpose of common development.Selecting strategies from the point of view of niche market. In the ecological system, each species has a most suitable space and time position for long-term survival competition. The members of leisure sports industry ecological system should also look for their right space, and that is the Aperture market strategy (niche strate-gy, also called the niche strategy). It is through focusing on their own unique ability and using the significant assets in ecological system provided by the other parts that emphasize differentiation. In the current economic system, the farm leisure sports industry is a kind of emerging industry whose organization is not perfect. The market growth is not mature, the products are too simple and the service differentiation is in a low level. The main operating means of farm leisure sports industry are pricing strategy and advertising strategies. Compared with other industries there are not substantial differences which has a great impact on its economic effects and leads to discontentment with products and services from consumers.Therefore, there is much to do to improve in the ecological system. In order to get living space from the ecosystem of the farm leisure sports industry, providers of products and service need to break theold and traditional niche market according to the ability and professional knowledge conditions which belong to themselves or can be obtained. Then they can create a new niche market to produce valuable services as soon as possible which serve to different niche market. And then the core competitive power and different business model can be formed. For example, by providing professional service for some customers (such as white-collar female), they can improve commerciality of the entertainment products to strengthen their professional knowledge in some gap and establish the authority in this niche market. The competition strategy choice from the enterprise level . At present, our country’s organic leisure sports industry still exists various problems. There are not enough plans for developing organic leisure sports tours; The equipments, conditions and other resources still he not been effectively integrated; The sports leisure touri resources and protecting the ecological environment and history culture failed to combine together; There is not an overall plan for Agricola leisure touri and the development of related industry; Overall management is not standard; The government pays less attention to promote good atmosphere for developing the Organic sports leisure touri. With the continuous improvement of our country’s market and legal system, the sports leisure farm industry must find an effective way to develop itself. It should also oid the scene that because of its all difference with other production, companies hold down costs to lower the price, or depend on the strong force to exploit and crush all businesses to get more profit. This may lead to same kind of bad competition. From the perspective of business ecosystem, we can converse competition strategic thought of leisure sports industry to promote the upgrading of the industrial structure and even the healthy development the entire economy.4 Conclusions
The development of sports career is bound up with the social economic standard. Agricola, as a new rural industry, will bring many benefits to local farmers by blending leisure sports activities. And it adapts to the economic and ecological development of rural places, which has the characteristics of business ecosystem. It not only breaks the barriers in politics and policies from the traditional agricultural framework, but also makes people to re-examine the relationship of members in sports leisure under the commercial ecosystem. Turning ferocious competition into common development, it will he a positive impact to the construction of new country and the development of rural sports career in China.
5Acknowledgment
Fund Projects: Key funding research project of The Education Department of Hunan Province(Numbers: B41003).
References
Zhenhua Cai. seize the opportunity set up brand expand the market to realize the sustainable development-comrade Cai Zhenhua speech at a super league matches conference ofChinese table tennis club [R], 2004 .In Chinese.
Lin Zhang. Operation mechani research of Professional sports club in China [J]. sports science, 2001 (4): 11-1
4.In Chinese.
[3] Haihong Liang. talk about enterprise competition strate摘自：本科毕业论文www.udooo.com
gy based on perspective of business ecological system [J]. Commercial modernization, 2007,07.In Chinese.
[4] Jiancai Wu. commercial ecological system and its features research Scientific and technological information, 2007, 7 period.In Chinese.[5] Hui Hou. Talk about enterprise management from a business perspective ecological system [J]. J, d.c. economy, 2004 (10) : 79-80..In Chinese.
[6] Zhongzhi Yang. Enterprise ecology [M]. Beijing: science press, 2003..In Chinese.