本站原创Abstract7-9
摘要9-10
Chapter One Introduction10-13
1.1 Significance of the thesis10
1.2 Objective of the thesis10-12
1.3 Structure of the thesis12-13
Chapter Two Literature Review13-25
2.1 Cross-cultural studies13
2.2 National culture and corporate culture13-17
2.2.1 National culture13-15
2.2.2 Corporate culture15-17
2.2.3 Relationship between national culture and corporate culture17
2.3 Theories and researches about corporate culture17-25
2.3.1 Researches abroad17-22
2.3.2 Researches at home22-25
Chapter Three Theoretical Framework25-31
3.1 Corporate culture (organizational culture) theory of Van Muijen et al25
3.2 Geert Hofstede’s five Cultural Dimensions25-31
Chapter Four Methodology31-33
4.1 Research questions31
4.2 Research subjects31
4.3 Research methods31-32
4.4 Data collection32-33
Chapter Five Results and Discussion33-56
5.1 Quaptative and quantitative analysis of the first-level of Coca Cola and Wahaha’s corporate culture33-47
5.1.1 History33-37
5.1.2 Founders and heroes37-41
5.1.3 Advertising41-43
5.1.4 Released news43-47
5.2 Quaptative analysis of the second-level of Coca Cola and Wahaha’s corporate culture47-56
5.2.1 Values47-52
5.2.2 Missions52-53
5.2.3 Philosophies and bepefs53-56
Chapter Six Conclusions56-59
6.1 Conclusions of the research56-57
6.2 Suggestions57-58
6.3 Limitations58-59
Bibpography59-63
Acknowledgements63-64
Appendix A 攻读硕士学位期间所发表的论文64-65
Appendix B 娃哈哈网站 2008 至 2011 年新闻报道65-69
Appendix C 可口可乐网站 2008 至 2011 年新闻报道69-80
Appendix D List of tables80