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Abstract. As a combined operating pattern， touri real estate in our country has been developing for many years. However， touri real estate in Heibei province is always in the bud of development. Through analysis of touri real estate in Heibei province， this article aims to conclude the features of development of touri real estate in Heibei province and find out the problems of industry development in hope of giving it some recommendations and warning tips.
Key words： Heibei province touri real estate current situation problem
In recent years， the operating ability with innovation as the focus faced a new challenge of fierce competition among touri market in Heibei province. The direction for touri in future to enhance its core competence is to develop new market and new business. Besides， as residential construction in districts of Beijing city， Tianjing city and Heibei province is faced with more intense competition and increased risks and gains less profits， an increased number of real estate developers turn to invest th
1.The Origin and Concept of Touri Real Estate
Touri real estate originates from the concept of timeshare （or called vacation ownership） along Mediterranean Sea in France in 1960s. Alexander Nette sold ski resorts in the Alps district at different periods of time to different vacationers and entitled them with the rights of living in the resorts and using the entertainment equipment which can also be sold or tranerred to others. Touri real estate refers to a marketing pattern of real estate to realize its touri function with the aim of touri and vacation. Touri real estate， as the outcome of development of both touri and real estate and also their shining point， has large potential for future development.
2. The Current Situation of Touri Real Estate
Industry in Heibei Province
Till 1998， there are more than 4，145 time-shared resorts in over eighty nations and regions all around the world. More than 4.5 million families own at least one-week time-shared periods of time. Till the end of 1999， over 5 million families in America own more than 5，000 time-shared periods of time in resorts all over the world. Thanks for time-shared resorts， golf resorts， country resorts and leisure villas all around the world， touri real estate market in Europe now becomes so large.
3.1 Imperfect Laws and Regulations & Poor Supervision and Regulation
The core problem of developing touri real estate projects is law. As for now， the imperfectness of laws is rather serious. At present， a document about scenic spots construction issued by the State Council to impose restrictions on improper exploitation is the only document with legal validity regarding touri in our country. According to the document， government in Heibei province also issues the document of “Suggestions on Speeding up the Development of Touri” （Heibei Government （2010） No.81） to standardize exploitation management of touri real estate. However， no guidance is offered regarding many core problems such as how to develop orderly and how to manage the operating power of developed scenic spots. In this way， on one hand， touri real estate industry in Heibei province is faced with the problem of repeated exploitation， on the other hand， many investments are not guaranteed by laws. Some touri real estate projects in Heibei province begin to develop time-shared real estate under circumstances without any laws and regulations which causes direct conflicting rights and interests between developers and consumers.
At present， as government’s supervision on touri real estate is not mature， some developers of touri real estate projects mislead consumers by writing down investment return clearly on their advertising and making commitment. Kangbasi Case and Paikelin Case both illustrate the problem of poor supervision.
3.2 Loss of Line Organization &Out-Of-Order Market Competition
Touri real estate market in Heibei province is mainly depended upon provincial higher touri resources to centralize and allocate the projects and mobilize market. The loss of effective coordination by line organization leads to the sudden occurrence or vanishment of many touri real estate projects in Heibei province. Most developers one-sidedly exploit touri real estate projects with fast investment return and stable profits which is without any regulations by line organization and self-regulation. This leads to the loss of segmentation of market， disordered marke
The operating mode for developers in Heibei province to engage in touri real estate is rather single for they just simply combine many projects like scenic sports， hotel dining， and commercial supporting together. Meanwhile， as their financing and investing mode is simple and the profits made through rolling development is all， funding pressure on developers is therefore very large. For relatively mature profit-making mode of touri real estate， touri real estate in Heibei province should be allocated according to the surrounding abundant touri resources， and should be projects of real estate integrating touri， relaxation， vacation and household altogether and comprehensive and diversified market system with the theme of fitness， ski， trelling， relaxation， entertainment and health.
At the same time， some investors of touri real estate in Heibei province are not good at construction， and thus cannot combine construction cultural style， construction massing， and settings of function with touri resources perfectly. Overwhelming commercial atmosphere leads to the loss of the essence of nature.
Finally， the shortage of professionals in touri real estate in Heibei province makes it encounter bottlenecks. Most employees are not equipped with enough rich knowledge structure so that touri real estate projects cannot reflect the value of aesthetics of touri.
References
1.Yanhong.Liu. “Thought on the Development of Touri Real Estate in Heibei Province.” [J] Regional Economics 13（2004）：23.
2.Mingyi.Luo. Touri Economics [M]. Beijing： Higher Education Press， 2004.
3.Fei.Shen. “The Bright Future of Touri Real Estate.” [J] China’s Real Estate Newspaper （2012）.
4.Zan.Wang. “First Exploration of Touri Real Estate.” [J] Journal of Minxi Vocational College 6（4）（2011）：16-19.
5.Chengjun.Si & Chunyan.Tan & Hong.Li. “Research on Challenges Confronting the Development of Touri Real
6.Guohui.Cheng. “The Emergence of Touri Real Estate.” [N] Market Newspaper1 （200
8.Yanjun.Feng. “Touri Real estate： Rationality Will Take Place of Fickleness.” [J] Urban Development 15（4）（2002）：1.
9.Cuirong.Xu. “Research on Fundamental Problems of Touri Real Estate.” [J] Scientific Information12 （2007）：236-238.
Key words： Heibei province touri real estate current situation problem
In recent years， the operating ability with innovation as the focus faced a new challenge of fierce competition among touri market in Heibei province. The direction for touri in future to enhance its core competence is to develop new market and new business. Besides， as residential construction in districts of Beijing city， Tianjing city and Heibei province is faced with more intense competition and increased risks and gains less profits， an increased number of real estate developers turn to invest th
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eir capital in touri real estate which has become an important sector of real estate investment. Touri real estate surges in its value as the combination of touri and real estate industry.1.The Origin and Concept of Touri Real Estate
Touri real estate originates from the concept of timeshare （or called vacation ownership） along Mediterranean Sea in France in 1960s. Alexander Nette sold ski resorts in the Alps district at different periods of time to different vacationers and entitled them with the rights of living in the resorts and using the entertainment equipment which can also be sold or tranerred to others. Touri real estate refers to a marketing pattern of real estate to realize its touri function with the aim of touri and vacation. Touri real estate， as the outcome of development of both touri and real estate and also their shining point， has large potential for future development.
2. The Current Situation of Touri Real Estate
Industry in Heibei Province
Till 1998， there are more than 4，145 time-shared resorts in over eighty nations and regions all around the world. More than 4.5 million families own at least one-week time-shared periods of time. Till the end of 1999， over 5 million families in America own more than 5，000 time-shared periods of time in resorts all over the world. Thanks for time-shared resorts， golf resorts， country resorts and leisure villas all around the world， touri real estate market in Europe now becomes so large.
源于：党校毕业论文www.udooo.com
This article analyzes the current problems confronting touri real estate in Heibei province from perspectives of governmental supervision， industry development and enterprise operation in hopes that some theories can be formed to guide touri real estate industry in Heibei province in the management of its development and construction.3.1 Imperfect Laws and Regulations & Poor Supervision and Regulation
The core problem of developing touri real estate projects is law. As for now， the imperfectness of laws is rather serious. At present， a document about scenic spots construction issued by the State Council to impose restrictions on improper exploitation is the only document with legal validity regarding touri in our country. According to the document， government in Heibei province also issues the document of “Suggestions on Speeding up the Development of Touri” （Heibei Government （2010） No.81） to standardize exploitation management of touri real estate. However， no guidance is offered regarding many core problems such as how to develop orderly and how to manage the operating power of developed scenic spots. In this way， on one hand， touri real estate industry in Heibei province is faced with the problem of repeated exploitation， on the other hand， many investments are not guaranteed by laws. Some touri real estate projects in Heibei province begin to develop time-shared real estate under circumstances without any laws and regulations which causes direct conflicting rights and interests between developers and consumers.
At present， as government’s supervision on touri real estate is not mature， some developers of touri real estate projects mislead consumers by writing down investment return clearly on their advertising and making commitment. Kangbasi Case and Paikelin Case both illustrate the problem of poor supervision.
3.2 Loss of Line Organization &Out-Of-Order Market Competition
Touri real estate market in Heibei province is mainly depended upon provincial higher touri resources to centralize and allocate the projects and mobilize market. The loss of effective coordination by line organization leads to the sudden occurrence or vanishment of many touri real estate projects in Heibei province. Most developers one-sidedly exploit touri real estate projects with fast investment return and stable profits which is without any regulations by line organization and self-regulation. This leads to the loss of segmentation of market， disordered marke
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t competition， unbalanced marketing information， neglect of potential demands， and loss of right guidance regarding consumption concept. Therefore， reasonable operating mode can not be formed. With no regulations by line organization and self-regulation， touri real estate developers disturb the normal market order， affect the market reputation， enlarge the unbalance of market information， increase the investment risks and make a hey blow on consumers’ confidence in investing in touri real estate.3.3 Single Profit-making Mode & Low-level Construction & Lack of ProfessionalsThe operating mode for developers in Heibei province to engage in touri real estate is rather single for they just simply combine many projects like scenic sports， hotel dining， and commercial supporting together. Meanwhile， as their financing and investing mode is simple and the profits made through rolling development is all， funding pressure on developers is therefore very large. For relatively mature profit-making mode of touri real estate， touri real estate in Heibei province should be allocated according to the surrounding abundant touri resources， and should be projects of real estate integrating touri， relaxation， vacation and household altogether and comprehensive and diversified market system with the theme of fitness， ski， trelling， relaxation， entertainment and health.
At the same time， some investors of touri real estate in Heibei province are not good at construction， and thus cannot combine construction cultural style， construction massing， and settings of function with touri resources perfectly. Overwhelming commercial atmosphere leads to the loss of the essence of nature.
Finally， the shortage of professionals in touri real estate in Heibei province makes it encounter bottlenecks. Most employees are not equipped with enough rich knowledge structure so that touri real estate projects cannot reflect the value of aesthetics of touri.
4. Conclusions
The marking tendency of current touri real estate is that “First-tier cities depend upon real estate while second-tier or third-tier cities rely on resources”. Obviously， touri real estate in Heibei province belongs to the latter one. Therefore， government should enhance the supervision on reasonable usage of resources， industry should centralize and coordinate development systematically， and corporations should improve their abilities to make quality projects and take advantages of the openness of combination of touri and real estate， the controllability of leisure environment and the uniqueness of scenic spots and supporting equipments to promote the economic development of the region.References
1.Yanhong.Liu. “Thought on the Development of Touri Real Estate in Heibei Province.” [J] Regional Economics 13（2004）：23.
2.Mingyi.Luo. Touri Economics [M]. Beijing： Higher Education Press， 2004.
3.Fei.Shen. “The Bright Future of Touri Real Estate.” [J] China’s Real Estate Newspaper （2012）.
4.Zan.Wang. “First Exploration of Touri Real Estate.” [J] Journal of Minxi Vocational College 6（4）（2011）：16-19.
5.Chengjun.Si & Chunyan.Tan & Hong.Li. “Research on Challenges Confronting the Development of Touri Real
摘自：学术论文模板www.udooo.com
Estate.” [J] Market Modernization 7（2007）：246-247.6.Guohui.Cheng. “The Emergence of Touri Real Estate.” [N] Market Newspaper1 （200
1.09.14）.
7.Mushu.Wang. “Talking about Environmental Protection and Sustainable Development of Touri.” [J] Journal of Fujian Education College1 （2001）：66-68.8.Yanjun.Feng. “Touri Real estate： Rationality Will Take Place of Fickleness.” [J] Urban Development 15（4）（2002）：1.
9.Cuirong.Xu. “Research on Fundamental Problems of Touri Real Estate.” [J] Scientific Information12 （2007）：236-238.