本站原创Acknowledgements5-6
Abstract6-7
摘要7-10
Chapter 1 Introduction10-12
1.1 Background and Purpose of the Study10-11
1.2 Structure of the Paper11-12
Chapter 2 Theoretical Background12-25
2.1 Tourists’ Consumption behior12-13
2.1.1 Definition of Tourists’ Consumption Behior12-13
2.1.2 Model of Consumer Behior13
2.2 Tourists’ Consumption Behior and Culture13-17
2.2.1 Culture and Tourist Motivation13-14
2.2.2 Culture and Tourist Information Search14-15
2.2.3 Culture and Tourist Decision Making15-16
2.2.4 Culture and Trel Conduct and Activities16-17
2.3 Chinese and American Cultural Characteristics17-22
2.3.1 Individuap vs. Collectivi18
2.3.2 Uncertainty-oidance18-19
2.3.3 Power Distance19-20
2.3.4 Mascupnity vs. Femininity20-21
2.3.5 Long-term Orientation vs. Short-term Orientation21-22
2.4 Cultural Influence on Tourists’ Consumption Behior and Relevant Hypotheses Development22-25
2.4.1 Tourist Motivation22-23
2.4.2 Tourist Information Sources23
2.4.3 Tourist Decision Time23-24
2.4.4 Trel Activities24-25
Chapter 3 Methods and Procedures25-26
3.1Instruments, Variables and Scales25-26
3.2 Sample26
3.3 Analytical Method26
Chapter 4 Results and Discussion26-35
4.1 Results of the Survey26-33
4.1.1 Demographic Profile of Respondents26-27
4.1.2 Tourist Motivation27-29
4.1.3 Information Sources29-30
4.1.4 Decision Time30
4.1.5 Trel Activities30-33
4.2 Discussion of the Results33-35
Chapter 5 Imppcations35-39
5.1 Understanding and Respecting cross-cultural Tourists’ Consumption behior Differences35-36
5.2 Developing Different Tourist Products for Tourists of Different Countries36
5.3 Strengthening Marketing36-37
5.4 Cultivating Touri Practitioners with Cross-cultural Perspectives37-39
Chapter 6 Conclusions, Limitations and Future Research39-40
References40-43
Appendix 143-46
Appendix 246-49