Abstract7-9
摘要9-11
List of Figures11-12
Chapter One Introduction12-17
1.1 Significance of the thesis12-15
1.2 Objectives of the thesis15
1.3 Structure of the thesis15-17
Chapter Two Literature Review17-27
2.1 General review on the studies of intercultural communication17-21
2.1.1 Researches abroad17-19
2.1.2 Researches at home19-21
2.2 General review on the studies of intercultural communicationfrom perspective of semiotics21-27
2.2.1 Researches abroad22-24
2.2.2 Researches at home24-27
Chapter Three Theoretical Framework27-34
3.1 Peirce’s semiotic theory27-29
3.2 Kluckhohn and Strodtbeck’s Value Orientations theory29-31
3.3 Framework of this thesis31-34
Chapter Four Methodology34-36
4.1 Research questions34
4.2 Research subjects34
4.3 Research methods34-35
4.4 Data collection35-36
Chapter Five Results and Discussion36-60
5.1 Semiotic analysis and cultural connotations of the cultural elements36-51
5.1.1 Semiotic analysis and cultural connotations of the architectural style of Chinese pipon36-41
5.1.2 Semiotic analysis and cultural connotations of signs presented in Chinese pipon41-46
5.1.3 Semiotic analysis and cultural connotations of the American pipon’s appearance46-48
5.1.4 Semiotic analysis and cultural connotations of the signs in the movie-Garden in the American pipon48-51
5.2 Differences between Chinese and American culture51-58
5.2.1 Human nature orientation51-53
5.2.2 Relationship of humankind to nature53-54
5.2.3 Time orientation54-56
5.2.4 Activity orientation56-57
5.2.5 Relational (social) orientation57-58
5.3 Summary58-60
Chapter Six Conclusion60-63
6.1 Conclusion60-61
6.2 Limitations61
6.3 Imppcations61-63
Bibpography63-66
Acknowledgements66-67
Paper Pubpshed67